The Concertgebouw Kamerorkest approached 'Revitalize' for a strategic repositioning, new brand identity and website. Due to an increasing number of foreign performances, we translated the brandname to English: the Concertgebouw Chamber Orchestra (CCO). This abbreviation is also subtly reflected in the classic modern logo we designed, of which the round shapes are made up of 4 violin strings. The color palette touches the colors of the large Concertgebouw Orchestra. 

The renewed website can be visited here. We also produced an ultra-short documentary for the homepage. We follow double bass player Rob Dirksen on the last day of the annual Matthäus-Passion concert series. A spectacular challenge, because the 3-hour piece was played no less than 2 times that day. Add to that the fact that there were two different locations, interpretations, conductors, choirs and compositions of the Chamber Orchestra ... True performance at the highest level.